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( Marketing Control Room )

Confident Marketing. Predictable Results.
AI-Led Performance.

Marketing Control Room (MCR) replaces guesswork with data clarity. Built for the complexities of online and offline marketing, it gives media teams a single source of truth showing exactly what drives impact and where to shift spend for maximum return.

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(Key Benefits)

Measure your marketing impact. Steer your results.

To monitor, forecast and steer impact across every channel, region, audience and brand metric using a custom MMM powered by AI.

Overview dashboard

A complete, omnichannel performance view, campaigns, channels, markets, and KPIs all stitched together.

AI Campaign Planning

Predictive forecasting, budget optimization, and scenario simulations to build the best-performing campaign before it launches.

Real-time action

No more waiting until campaigns end — optimize while they’re running to save money and boost results.

Privacy-first

Measure performance without cookies or UTMs, keeping you fully compliant and future-proof.

(How It Works)

How MCR Drives Results

(01)

Plan with Confidence

Use AI forecasting to simulate different campaign setups, predict ROI, and split budgets before launch. You start every campaign knowing where the money will have the most impact.

(02)

Monitor in Real Time

See what’s happening right now. MCR unifies online and offline data to reveal which campaigns are performing and which need adjustments. You get clear, actionable insights to steer results while your campaigns are live.

(03)

Optimize Mid-Flight

Act fast while it still matters. MCR highlights where to increase investment and where to cut spend to maximize ROAS and performance in real time — ensuring every decision moves you closer to impact.

(04)

Learn and Improve

Turn every campaign into a learning opportunity. After completion, MCR analyzes what worked, what didn’t, and which channel-audience-format combinations drive the strongest results — helping you continuously improve over time.

( Who we are )

Quick Answers for Creators

Overview Dashboard

Complete view of marketing performance across campaigns, channels, geographies, and business units.

Privacy-First Measurement

MCR is built for a cookieless world. It relies on data correlation and modeling, not identity-based

AI Campaign Planning

Plan smarter with predictive impact forecasting, AI-generated budget splits, and customizable campaign inputs.

Post-Campaign Evaluation

Assess campaign performance across formats, audiences, and time. Identify high-performing combinations and improve iteration over time.

Overview Dashboard

Complete view of marketing performance across campaigns, channels, geographies, and business units.

Privacy-First Measurement

MCR is built for a cookieless world. It relies on data correlation and modeling, not identity-based

AI Campaign Planning

Plan smarter with predictive impact forecasting, AI-generated budget splits, and customizable campaign inputs.

Post-Campaign Evaluation

Assess campaign performance across formats, audiences, and time. Identify high-performing combinations and improve iteration over time.

( case studies )

Industry-Driven AI
Solutions in Action

all cases
Schiphol
( Real Estate )
AI-Powered Forecasts to Reduce Waiting Times at Schiphol Airport
Schiphol Airport partnered with our team to develop a data-driven solution that predicts passenger flows and reduces waiting times, helping the APOC improve operations and deliver a smoother travel experience after the pandemic.
90%
Model Accuracy
50%
Reduced Waiting Times
Bindinc
( Media & Entertainment )
Designing & Building end to-end customer experiences at scale
Bindinc leveraged data from over 7 million viewers to rapidly build an MVP dashboard that delivers clear, actionable insights into the Dutch streaming and VOD market, helping media companies better understand viewing behavior and market trends.
NL Alarmering
( Healthcare )
NL Alarmering: From AI Vision to a Strategic Roadmap
NL Alarmering partnered with Latitude to turn scattered AI ideas into a clear, strategic plan that improves efficiency and strengthens customer service through business-driven automation.
Ajax
( Sport )
Revolutionizing Fan Engagement: How ‘Fan Lifetime Value’ Transformed Ajax Football Club
Ajax partnered with Latitude to create a data-driven solution that helps measure the impact of digital initiatives on fan engagement and business performance, enabling clearer strategic planning and prioritization.
( frequently asked question )

Quick Answers for Creators

Do you provide temporary AI engineering staff to help us build custom solutions?

Yes, whether you need us to build a specific solution or join an ongoing project, our engineers deliver high-quality code combined with strategic business advice.

Do you handle end-to-end data solutions and data transformation projects?

Absolutely. We have deep expertise in managing complex data projects and AI transitions. From initial data engineering to full-scale digital transformation, we ensure your infrastructure is robust, scalable, and ready for the future of AI.

Do you offer AI workshops or training programs for businesses?

Yes. We provide tailored programs designed for your specific industry and team. We focus on long-term adoption and facilitate one-off sessions, ensuring your people gain the full perspective and skills required for a successful AI transition.

What is the average duration of a typical project or engagement?

Engagements range from a few weeks to several years. Our ultimate goal is to make your organization AI-mature and self-sufficient. We act as your temporary external AI team while supporting you in training and hiring your own internal experts.