Overview
Bindinc has an in-depth understanding of viewers’ viewing behavior through their database which holds viewing data of more than 7 million viewers. This database is constantly growing by the choices that are made by their viewers every day. This allows Bindinc’s knowledge of video viewing in the Netherlands to continue to grow.
As media companies in the Netherlands struggle to gain the necessary insights in the streaming and Video On Demand (VOD) market, Bindinc saw itself as being in a unique place to develop and showcase these valuable insights into a dashboard.
Bindinc has an in-depth understanding of viewers’ viewing behavior through their database which holds viewing data of more than 7 million viewers. This database is constantly growing by the choices that are made by their viewers every day. This allows Bindinc’s knowledge of video viewing in the Netherlands to continue to grow.
As media companies in the Netherlands struggle to gain the necessary insights in the streaming and Video On Demand (VOD) market, Bindinc saw itself as being in a unique place to develop and showcase these valuable insights into a dashboard.
The challenge
The challenge was to rapidly develop an MVP that would effectively leverage Bindinc’s catalog data and panel data to give insightful information about the streaming market.
Results
Bindinc was able to successfully launch an MVP in a short amount of time that could be validated with their prospects of the VOD insights dashboard. This was achieved by leveraging both catalog data and viewer panel data to create a dashboard which helps media companies get a quick overview about the current state of the Dutch streaming and VOD market.
Solution
We designed and built a dashboard to deliver clear insights into the streaming market.
Method
The project followed an agile product development approach to quickly validate ideas and deliver a usable MVP.
AGILE PRODUCT DEVELOPMENT
The method used was agile product development, allowing fast iteration and flexibility throughout the process.
RAPID MVP CREATION
This approach allowed Bindinc to quickly create an MVP that met their needs and addressed the streaming market.
EARLY VALIDATION
The agile process enabled Bindinc to quickly validate their idea before moving further with development.
USER-FRIENDLY INSIGHTS
The MVP provided the desired insights in a clear and user-friendly manner for the streaming market.
Conclusion
The rapid development approach used by Bindinc was successful in providing an MVP to prospects that gave valuable insights into the streaming market. The solution was a dashboard that was user-friendly and accessible, and was created using the latest technology.