Overview
Banijay Benelux is part of Europe’s largest media house, home to Expeditie Robinson, GTST, and dozens of production labels. As their dedicated data and AI partner, we laid the data and AI foundation and built a suite of custom solutions alongside their internal team.
The challenge
Viewing habits are changing rapidly. Audiences consume media entirely differently than they did a decade ago, which demands an organization that operates differently on the inside as well. To stay ahead, Banijay Benelux needed to produce content more efficiently, steer operations more intelligently, and gain deeper, actionable insights into their business performance. “There is a tremendous amount of data within our organization,” says Evert Boomsma, IT Manager at Banijay Benelux. “But if you want to be truly data-driven, all those separate data points need to come together.
The obstacle
The problem wasn’t a lack of data; it was that the data was completely fragmented. Valuable information was siloed across different departments and localized systems, making it impossible to get a unified, company-wide view. Before any advanced analytics or data-driven strategies could be implemented, Banijay Benelux needed a robust, centralized infrastructure that could securely consolidate these disparate data streams into a single source of truth.
The solution
Latitude partnered with Banijay Benelux to design and build a modern, scalable data lake, selecting Snowflake as the central repository where all corporate data streams converge. Because of Latitude’s deep expertise in the media sector, they understood the industry-specific pain points and could move quickly. This newly unified infrastructure enabled internal teams, such as Sara Duindam, Mendix Developer at Banijay, to build powerful dashboards that deliver real value to the business. “Latitude was an excellent sparring partner,” Sara notes. “They helped us rethink how to structure our reports and how to securely share them with the wider business.”
The results
What started as a local initiative is now gaining recognition at the global group level. The data infrastructure Banijay Benelux has built stands out—not by accident, but as the direct result of a proven, structured approach. The foundation is now set for continuous innovation. “Latitude brings deep expertise and experience to the table, including in the field of AI,” says Evert. “That helps us validate our own ideas and stay one step ahead.” The media industry never stands still, and neither does Banijay Benelux.
